Established in 2003 with a grant from Ruth Lilly, Poetry Foundation was designed to support Poetry Magazine, an institution in American arts publishing, as well as to fund, develop, and support other projects to reestablish a place for poetry in American popular culture. RubyStudio collaborated with Winterhouse to design, build, and host the foundation's multifaceted online ventures, including American Life in Poetry, a weekly column by former US Poet Laureate Ted Kooser; Poetry Out Loud, a National High School recitation contest; and PoetryFoundation.org, the largest online poetry database in the English language.